The Surf Lodge has officially opened up for the summer! With a new kind of hotel gift stores popping up all over NYC, The Surf Lodge is no exception.
Designed by Loomstate co-founder Rogan and curated by longtime boutique owner Bethany Mayer, The Store at Surf Lodge will represent all the best of designer collections aesthetically inspired by the ocean, beach, and nature. There'll also be a collection called Surf Bazaar, designed and sold exclusively at the store. Mayer has curated the store with an unexpected twist on typical beach gear, carrying lines like Suno, Jill Platner, Tracy Feith, Alexandra Cassaniti, and, of course, Loomstate for Surf Lodge.
To top it all off, The Surf Lodge has a summer long lineup of musical performances from G. Love and Daniel Merriweather to Mishka and Rogue Wave. We can feel it - it's going to be a great summer!
Images courtesy of The Surf Lodge.