Thursday, August 20, 2015

Loomstate x AllSwell

AllSwell Write Draw Pad Laura Rubin
Here's ann ideal deal for the daydreamers, roadtrippers, subway riders. When you're off the grid, underground, or phoneless for the day, the AllSwell Write + Draw pad is perfect for collecting your ideas when they spark. Catch them while you can. One side has lined pages for drawing, flip it over and you'll find blank pages for sketching. While supplies last, we're offering a FREE AllSwell pad with purchases of $150 or more on Shop now, jot later.

We chatted with sunkissed Laura Rubin, founder of Left Left Right and AllSwell, about starting this ocean-infused line of papers gracefully bound together...
AllSwell Laura Rubin LLR Consulting

AllSwell was started by: AllSwell is a passion project and brainchild of Laura Rubin, founder and creative director of the communications agency Left Left Right. Born from a morning surf check with uninspiring results, Rubin decided to sit on the beach and write in a notebook instead. “Swell or no swell, all’s well.”

With the intention of: AllSwell notebooks are designed to encourage creativity in all its forms. While the world has become undeniably digital, research shows that putting pen to paper is linked to increased wellbeing, and basically a boosted brain. It is physiologically, emotionally and mentally beneficial. Long live analog.

Inspired by: As an inveterate scribbler and journal-keeper, Rubin wanted to invite more people to reap its benefits. The notebook – half lined, half unlined – provides room for multiple forms of creativity. Draw, doodle, sketch, write, list, dream.

Meant to be carried by: One doesn’t need to be an artist to be creative. Everyone has a voice that is inherently their own. The process of putting ink on paper helps tap into that.

Handled with: We made the notebook light enough to be tossed into a beach bag, backpack or carry on. We love seeing photos of AllSwell notebooks that have been filled up, pasted with stickers, endowed with water splotches. Get it messy.

Filled with: In this era of connectivity, AllSwell invites people to take a moment to express themselves in an utterly private way. No “likes”, no judgments. Just ideas on paper, creativity unplugged.

AllSwell Write Draw Pad Laura Rubin

Friday, August 14, 2015

Loomstate x Save the Great South Bay

Loomstate partnered with Save the Great South Bay on a fundraising T collection. As watermen and women, based in New York, this is a cause that runs in our blood.

Save The Great South Bay Inc. is a non-profit dedicated to the revitalization othe Great South Bay, a 45 mile long body of water between Long Island’s South Shore and Fire Island. Comprised of fishermen, surfers, sailors, marine biologists, and local residents, this group is responsible for protecting the bay, the creatures that live in it, and those that rely on it for food and recreation.

Pick up a Loomstate tee and learn more on their website.

save the great south bay

save the great south bay

save the great south bay

Tuesday, July 14, 2015

WAYFINDR | Fred White

Loomstate WAYFINDRs are wanderers, thinkers, doers in a different wayers. They take every opportunity to jump out of the ordinary and into their own pool of thinking and creating. In their own way they make a big splash.

Fred White is Loomstate's new WAYFINDR who is passionate about being outdoors and manages to make it a priority even in New York. Amid the hustle and all the moving parts, he makes the time to create - specifically he likes to paint on clothing.  His canvas of choice right now is Loomstate's chambray and we couldn't be happier :) Through subtle geometric detail, reminiscent of mountain peaks and indigenous textiles, Fred thoughtfully highlights all the fine structural design details. For a limited time we'll be offering Fred's custom, made-to-order chambray on! 10% of each purchase will go toward land conservation efforts by Conservacion Patagonica.  Place an order >

Instead of sitting down for an interview, we picked Fred up and went for a hike! We learned a lot about him, how NY energizes him, what he digs about working at Patagonia, what sci-fi book he's on now, and about his art.
Selvage Denim Chambray

We know NY can get cramped, physically and time-wise. How do you manage to have a creative space?
I find the creative space all around me, inside and out. It's a complicated city, but life and nature are complex and that excites wonder in me. I don't try to fight against the challenges of city living, they are too many and I'd lose. Instead I try living with the reality that everything is changing all time and that change is the most powerful and creative force in the universe. New York City itself with it's massive steel and concrete giants, underground portals and labyrinths of streets is a massive creative space. I seek inspiration wherever I am and absorb the array of sounds, textures, shapes, colors, and vibrations that come alive in the city and transform the creative energies that flow through the brush and paint onto a shirt and called artwork.

From fresh to finished garment, what’s the painting process?
Evolving with each piece. I start by studying the details of the stitching and craftsmanship of the garment and get to know it's attributes. After prepping my workspace, paints, brushes etc., sit quietly, meditatively until something develops in the mind and I can see things on the material that haven't materialized yet. Might even be a wrinkle or crease in the fabric that gives me an idea. The most important part of the process is feeling the mental and physical connection. I don't usually know what I will paint until I am in the process and then once it starts it's moment by moment searching for the mental and physical constraints that will shape change into patterns of lines, shapes, dots, shadow and colors.

What inspired the geometric details on this chambray?
The edges and craftsmanship of shirt itself, like the slanted and chiseled pockets and cuffs, the triangles under the collar, at the time it seemed a good complement. The chambray by itself is the most beautiful and thoughtfully made shirt I have ever worked on. I am also very much inspired by indigenous textiles and designs of the Naga, Shipibu, N'debele, and Hopi cultures.

Is everyone at Patagonia a climber/hiker/adventurer? 
No, but many are or at least not far from a path that eventually leads to something in the outdoors. Patagonia certainly does it part to encourage everyone to get out and explore.

Is Patagonia National Park (supported by Conservacion Patagonica) as raw and beautiful as the awe-inspiring images we see online? So much more. The images wouldn't capture the true beauty of the park, which for me are the places it protect and can see and appreciate but no human can get to. Among the immense of Peaks and Valleys of the park, nestled in the backcountry I witnessed Giant Parakeets, and the rare Giant Woodpecker, Condors, but glad to have only seen Puma tracks. Closer to the ground wild orchids and lady slippers could be found. I saw places where no human could ever have gone, Patagonia is an earthly treasure unlike anywhere else.

One of those quotes that pops up every now and then in your life... 
"Reach for the sky." -Mom

What are you reading now and can you recommend a few for summer? 
I am currently reading Wonder: When and Why the World Appears Radiant by Paul Fleischman and Star Wars: Last Command by Timothy Zahn. Summer Recommendations: The poetry of Hafiz, Wild Seed-Octavia Butler, Cat's Cradle-Kurt Vonnegut

How would you suggest getting into climbing in NY? There's six climbing gyms in the city each with something for all levels of interest and ability. There's bouldering in Central Park, and the Shawangunks are less than 2 hours north of the city near New Paltz. Make friends you will need climbing partners. Get hooked!

What’s your favorite spot to hike in NY, accessible by train? The Hudson Valley, Beacon Mountain. Next time we climb the firetower! That was so much fun!
Selvage Denim Chambray
See some behind the scene photos here.

Check out more of Fred's atwork at

Hiking with Fred White

We only conduct our interviews on mountain tops...well, we try to! We met up with Fred White, rock climber, outdoor enthusiast, sci-fi reader, and painter for a hike in Beacon, NY. His canvas of choice is the Loomstate chambray! "The chambray by itself is the most beautiful and thoughtfully made shirt I have ever worked on," said Fred. Check em out.

We'll be offering custom handpainted chambrays for a limited time. Available in mens and womens and only online. Here are some behind the scenes snapshots from the interview and photoshoot with Fred....

Check out more of Fred's atwork at

Thursday, July 2, 2015

Covered by Conscious Company!

We're thrilled to be featured in the summer issue of Conscious Company! This issue features a handful of mission driven brands that are taking an innovative and thoughtful approach to fashion.

You can pick up a copy at Whole Foods or Barnes & Noble. Learn more about the magazine here.

Wednesday, July 1, 2015

Rockaway Summer

We gathered some of our saltiest friends on a sunny day in Rockaway Beach for our latest photo shoot! Theme: best day ever. And, it was! We surfed, biked, coffeed, juiced, skated, fooled around on the boardwalk, and snapped a few photos along the way. Oh, and we just launched our women's capsule collection - check it out here!

rockaway beach surfing
Early morning surf sesh to start the day (tee)
rockaway beach la fruiteria
 Iced coffee o'clock with Sarah and Sasha (tee + tank)
rockaway beach rippers
Ran into Mike from Local's Surf School (chambray)
rockaway beach skate park
Shredding in chambray 
rockaway beach boardwalk
Professional chillin' with Jess and Mike (chambray on chambray)
rockaway beach rippers
Obligatory frozen beverage at Rippers because its SUMMER! (racerback)