Loomstate x AllSwell

AllSwell Write Draw Pad Laura Rubin
Here's ann ideal deal for the daydreamers, roadtrippers, subway riders. When you're off the grid, underground, or phoneless for the day, the AllSwell Write + Draw pad is perfect for collecting your ideas when they spark. Catch them while you can. One side has lined pages for drawing, flip it over and you'll find blank pages for sketching. While supplies last, we're offering a FREE AllSwell pad with purchases of $150 or more on loomstate.org. Shop now, jot later.

We chatted with sunkissed Laura Rubin, founder of Left Left Right and AllSwell, about starting this ocean-infused line of papers gracefully bound together...
AllSwell Laura Rubin LLR Consulting

AllSwell was started by: AllSwell is a passion project and brainchild of Laura Rubin, founder and creative director of the communications agency Left Left Right. Born from a morning surf check with uninspiring results, Rubin decided to sit on the beach and write in a notebook instead. “Swell or no swell, all’s well.”

With the intention of: AllSwell notebooks are designed to encourage creativity in all its forms. While the world has become undeniably digital, research shows that putting pen to paper is linked to increased wellbeing, and basically a boosted brain. It is physiologically, emotionally and mentally beneficial. Long live analog.

Inspired by: As an inveterate scribbler and journal-keeper, Rubin wanted to invite more people to reap its benefits. The notebook – half lined, half unlined – provides room for multiple forms of creativity. Draw, doodle, sketch, write, list, dream.

Meant to be carried by: One doesn’t need to be an artist to be creative. Everyone has a voice that is inherently their own. The process of putting ink on paper helps tap into that.

Handled with: We made the notebook light enough to be tossed into a beach bag, backpack or carry on. We love seeing photos of AllSwell notebooks that have been filled up, pasted with stickers, endowed with water splotches. Get it messy.

Filled with: In this era of connectivity, AllSwell invites people to take a moment to express themselves in an utterly private way. No “likes”, no judgments. Just ideas on paper, creativity unplugged.

AllSwell Write Draw Pad Laura Rubin


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