SanFran Cotton Romping
One down, two to go! Chipotle kicked off the annual Cultivate food and music festival in San Francisco, appropriately a hub of healthy and sustainable living. As always, the Loomstate team was psyched to run the merchandise tent. We clothe Chipotle employees in organic cotton uniforms, so it only makes sense that we wrap up their festival goers too in burritoful tees, hoodies, aprons, and caps (see the collection). Darcey, who oversees Loomstate private label partnerships, reviews the festivities and tastes of the day...Loomstate for Chipotle hoodies.
When not trying to keep warm, these patrons of the park were showing their love for burritos by purchasing a lot of the I Love Burritos Tees. Some were inspired to head home and make some of their own burritos while wearing the extremely popular distressed Medallion Logo Apron. New to the merch line up was the Vapur collapsible water bottle, to be used at the new water refill stations around the festival.
Complete fluffy mayhem took place in the Kid's Zone as the cotton pit (yes, a pit of soft organic cotton to romp in...see below) exploded with laughter and cotton crazed kids all day long.
Minneapolis is next and we can't wait!"