WWD :: January 3, 2008


Eco-conscious apparel is gaining momentum for 2008, even in the denim market, where environmentally friendly designers are making strides. According to the charitable organization Organic Exchange, sales of organic cotton are expected to reach $2.6 billion this year. Here, from Loomstate, launched by Rogan Gregory and Scott Hahn in 2004, a cardigan, henley and jeans.

Organic, sustainable and natural — they're the latest buzzwords in fashion. Though the processes are not yet perfect, some noteworthy denim lines are doing to live up to that billing.